Video marketing is becoming quite popular as more and more internet marketers are using it in their marketing portfolios. You can use videos to either repurpose existing content or create brand new advertising videos or commercials for your own blogs or landing pages. These videos not only get several views from the video sharing sites, but they also can rank very quickly in Google and bing.
If you are able to do some preliminary keyword research within the niche or on the product you are promoting you basically just need to set up a bunch of videos that target those keywords.
Making videos and uploading them to the internet can be extremely simple compared to other more labour intensive free traffic methods & best of all your video will continue to get views and clicks with a few simple tricks.
How to Get Started With Free Traffic From Video Marketing
Step 1. You need to have any of the following set up and ready to sell a product.
- Simple Landing page/ Squeeze page
- Facebook page
You could direct link to the offer if you wanted but it is kind of a waste in the long run since the offer may not be available in the future and all your hard work putting up videos will only send people to a dead link in the future.
By sending the traffic to your own pages this will work much better in terms of getting higher conversions, and even rankings from Google.
Step 2 – You Need to Do Keyword Research & Write 3 or 4 Articles
Using the free Google keyword tool try to find keywords related to your product or niche that have high search volume but low competition.
Once you have 3 – 5 keywords you need to write 3 or 4 articles that will give lots of information about the niche and how the product you are selling is going to solve a problem for the reader, or how the product will make their life easier, or be of extreme value to them.
Don’t try and over sell the product in your articles. You will find that if you write a solid review article that gives all the facts about the product you will get much more success than if you try and over sell the product.
Now place this articles on your blog and link to your affiliate products from their.
You can also place some AdSense ads on your blog, and some other banners related to your niche for some added benefit.
Step 3 – Creating Videos & Distributing Them
Now that your set up to start receiving traffic it is time to generate FREE TARGETED TRAFFIC!
Video marketing involves 2 very important things
1. Creating a nice video that compels people to visit your site, and
2. Mass Distribution
One of the easiest ways to make a video is by signing up for a service that allows you to create videos easily, as for mass distribution many services also exist online that allow you to submit your videos automatically to several video sharing sites.
If you try and set up videos manually and distribute them one by one to each video sharing site you are going to be wasting a lot of time and you might not get the results you need to justify the amount of time you are spending on this method. Therefore I recommend you at least try to use a tool of some sort to help reduce the amount of work involved in getting your videos out there, and getting views to your videos. You can try many of them for free.
The traffic might be free but the work needed to get the traffic can really add up!
That is why you really need to consider using a tool like Traffic Geyser, Animoto, or Article Video Robot to help you.
Things You REALLY Should Know Before Starting Any Video Marketing Campaign for Free Traffic
Many people think as soon as they upload a video to a bunch of sharing sites like You Tube it is going to start getting massive traffic.
The truth is you are not going to get a storm of traffic right away but over a few days your videos could start getting views. They key is to make sure you include your keyword in the title, the description, and in the meta tags so that it can build ranks in Google. You also need to keep producing videos and distributing them and share them in as many places as you can. Keep focusing on the same keywords until you see some improved ranks or views.
If you have a nice video quality you will get better results when people finish watching your video. The best methods for me involved using short 30 second videos to intrigue the viewer or catch their attention. The titles were designed to include the keyword but also get people to watch the video.
People are going to see your video title when they watch other videos since in many sharing sites they always have a “related videos” panel.
So you need to catch their attention.
Example Titles for kw “Make Money Online”
Title: How to Make Money Online (Lame and Boring)
Title: Make Money Online While You Sleep! (Getting Better)
Title: A Super Simple Trick to Make Money Online Fast! (Getting Even Better!)
As you can see you need to keep being creative with your titles, but also include the keyword.
The videos should show images and ask questions about an issue or problem, or even a product, then it would give a couple solutions or facts, then it would tell them to visit xxxxxxxx.com for more information and/or a free offer or discount.
For example, within the video itself you need to intrigue the viewer enough to want to click your link in the description, and/or visit your site by typing it into their browser.
(you need to include your link at the end of the video on a slide or as a watermark)
IMPORTANT: You should make sure your video contains a reference to your website, and also include a live link in the first sentence of the description.
Don’t Give Up too Soon…
I would guess that many people give up on video marketing after they have tried to complete and distribute 5 – 10 videos.
At first the results may be dismal but if you stick to it for a month you will be able to get enough data to determine if you are making enough money to justify paying for the video tools above, and taking the time to do the work needed to be successful with this traffic method.
If you’re looking for quick front-page Google rankings for your chosen keywords then video marketing could be your answer.
The rankings can come pretty quick compared to other SEO methods, but you should also know that these rankings won’t last long if you don’t add other things to firm up your overall SEO. This can include good on-page SEO. So those articles you used to build your site should be keyword focused and provide a lot of value to the reader.
While many people report multiple page-one rankings on Google for some relatively competitive search terms, they also report that these ranking only last a few weeks and sometimes a few days.
Many video distribution services can be pricey but they also offer free trials, so try them out for a month and see what results you get.
If you don’t end up needing all the features of the above mentioned services just use TubeMogul instead which is a distribution service for your already made videos.